Three structural voids
VOID 01
Leadership Gap ↔ Brand Credibility
CEO thought leadership and the Prosperity dashboard are completely disconnected from the credibility crisis (Glassdoor, layoffs, Sapience). The two largest problem clusters don't talk to each other in discourse.
GTM v3: CEO content must address culture directly. Bridging these bridges the whole narrative.
VOID 02
Banking Narrative ↔ Brand Credibility
Competitive positioning against Stripe, Toast, Square exists separately from internal trust damage. The competitive story can't land externally while employees contradict it internally.
GTM v3: Founding Coalition stories must be voiced by employees, not just customers.
VOID 03
Brand Credibility ↔ Attention Pressure
Internal culture problems treated as independent from McKinsey/IBM/JANA restructuring pressure. In reality they are mutually reinforcing — fix one without the other and the other worsens.
GTM v3: Sequence content so reputation wins precede restructuring milestones, not follow them.